When BrewDog Distilling Co. asked us to relaunch LoneWolf, we saw the opportunity to create a gin that really stands out from the pack. Starting with the beer, the founders got their inspiration from the nascent US craft beer scene, creating fragrant, fruity brews that were very different from the UK and European beer offering. Cloudy Lemon – Master After nearly fifty … His play, The Presentment, premiered at the Pasadena Playhouse, the Hollywood Reporter calling it a “heart-wrenching drama.” Currently, he is writing a one-person play based on The Odyssey of King David. With Compass Box’s Transistor, we wanted to show how its flavours amplified BrewDog’s Punk IPA with a radio tower emitting lightning bolts and the name sitting in a transistor radio dial. The LoneWolf look can now be seen across a range of T-shirts, hoodies, stickers, badges and posters for those who love gin with bite. Starting with the beer, the founders got their inspiration from the nascent US craft beer scene, creating fragrant, fruity brews that were very different from the UK and European beer offering. BrewDog's latest marketing stunt has generated predictable outrage. Help set up BrewDog in India, by means of all consumer-facing communications and experiences as well as strategising campaigns to create awareness and drive consumption of liquid. BrewDog’s answer to that question was to mix the hipster love for all things “craft”, lace it with a touch of counterculture imagery and punk attitude and voilà, a legend was born. The reimagined LoneWolf will be available within on and off-trade outlets from April with the new premium spirits … More. A Week in Creative: Aldi and Brewdog's IP/IPA wars and KFC stops finger-lickin' This is an extract from The Drum’s A Week in Creative email briefing. Launching under BrewDog’s new spirit venture - BrewDog Distilling Co. - we've captured the iconic BrewDog attitude and brought the brand to life through a fierce new wolf … Bringing to life the quasi-religious fervour of BrewDog’s approach, Zealot’s Heart was born. This is a Personal blog about design, motorsport, politics, music and life. The agency looked into BrewDog founder James Watt’s family history and ties with the North Sea, discovering a … We worked with California-based illustrator BIOWORKZ to bring LoneWolf to life. RECOGNITION -The Design & Packaging Masters Awards 2019: Master. M1 1EY. But, Ellise and James (our graphic design maestros) were especially excited when they saw that BrewDog had rebranded. Watt recommends crowdfunding to entrepreneurs, saying: “We love the Equity for Punks model. BrewDog pioneered the idea of equity crowdfunding in the UK, launching its first “Equity for Punks” campaign on its website in 2009. Thomas’ play, Bonhoeffer 1945, was a “Best Pick” of the London Times. If you are messing around, you’ve certainly achieved a mess. — Richard Littler (@richard_littler) August 19, 2020 Enter 'BrewDog Yaldi,' the cheeky brewer's 'new beer'. The arrangement sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. So naturally, our label featured a Torpedoed Tulip, rushing through the depths, locked and loaded. M1 1EY, The Design & Packaging Masters Awards 2019: Master. Idiots will love thisAugust 4, 2019. Bringing to life the quasi-religious fervour of BrewDog’s approach, Zealot’s Heart was born. Alive and impactful, the LoneWolf bottle delivers up close and at distance, helping it grab attention on-shelf and on the back bar. The Manchester agency has produced a new look for its existing gin brand, Lone Wolf. London Dry - Master. When BrewDog Distilling Co. asked us to relaunch LoneWolf, we saw the opportunity to create a gin that really stands out from the pack. Creative agency LOVE has worked on BrewDog’s vodka Rogue Wave. They can’t supply to the food & drinks industry (which I’m assuming is where a good proportion of their revenue comes from), so they’ve put their distilleries to good use instead. "We saw an opportunity to echo that on the pack, a snarling entrant into a category becoming increasingly floral and pretty. There’s a handful of reasons as to why I love this initiative from Brewdog. We commissioned award-winning artist Steven Noble. The relaunch of LoneWolf was soon followed by several line extensions, with many more in the works. Our Response. Looking to cut through in a market centred around delicate floral expressions, BrewDog wanted to break away with an identity that brought LoneWolf’s juniper-forward bite to life. No fewer than 197 recipes were trialled to find the perfect blend of ingredients, with 16 other botanicals carefully selected to complement the intense juniper hit. BrewDog: Boilermaker Series Brand Creation BrewDog Distilling Co. More. LOVE was briefed to create a vodka brand that reflects BrewDog’s Aberdeen heritage. The first … Uncommon Creative Studio helped bring the creative idea to bear with the … The model is based upon LOVE reducing their regular creative fees, in exchange for a bonus-led model based on the commercial success of the brands they help to create and an equity stake in the BrewDog business via their existing “Equity for Punks’ investment vehicle. Boiler … … The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. BrewDog Rogue Wave Vodka BrewDog Distilling Co. The original wolf makes a striking appearance on the RTD LoneWolf and tonic. More. His intricate style complemented the gin’s craft and character perfectly. More. I may be … SK-II Festive Limited-Edition Bottles SK-II . Brand communications involved ensuring global consistency while working closely with the team to create a tone of voice that is a lot more India-specific. BrewDog Distilling Co. wanted to launch a vodka that wasn't shallow. The novelty and undeniable quality of the … Finally, Dutch distillers Zuidam created Torpedoed Tulip, a whisky armed with explosive rye to complement Dead Pony Club. This partnership was originally inspired by Ricky Gervais, a long term advocate for homeless canines following his ‘shout out to BrewDog’ on Twitter. This looks like $7 mystery booze that might put you blindAugust 4, 2019. More. When BrewDog Distilling Co. told us about their borderline-masochistic desire to craft an uncompromising new gin, we saw the chance to create an object of worship. A spirit born from the grit and graft of the North Sea. Screams tacky and cheap to me. Brand Creation, Packaging, Illustration, Art Direction, Merchandise. Love has completed its first piece of work for BrewDog, since signing an equity partnership with the company. His scratchboard style, which he uses to create highly detailed images, was perfect for this story of obsession. The brief was to create a vodka brand that reflects BrewDog’s Aberdeen heritage and its "dedication to quality distilling", born from the waters of the North Sea. SK-II Limited-Edition Packaging SK-II . Our Response. BrewDog and Love: the design-for-equity agency model building a spirits brand Creative Works Brewdog trolls beer rivals’ advertising slogans in latest takedown Penfolds … Umbro Russian World Cup 2018 Unforgotten: From Umbro with Love. The first product to … Insights From Our Creative Team. Ever since Bracken, the original Brew Dog, first watched James and Martin mash in batch number one of Punk IPA back in 2007 dogs have been central to our way of life. But here is why I still love BrewDog. Brand Strategy & Design / Identity Design / Packaging Design, 3rd Floor, 31 Dale Street Manchester England M1 1EY View in Google maps, 3rd Floor, 31 Dale Street, Manchester, England. More. The illustration contains discoverable details alluding to … His “love letter to Indiana,” Serious Inquiries Only, was reviewed as “an endearing comedy” by The Los Angeles Times. Love has signed up to an innovative commercial relationship with Brewdog. After nearly fifty … Creative Boom, GQ – 10 coolest things of the week: RECOGNITION-The Design & Packaging Masters Awards 2019 Cloudy Lemon – Master London Dry - Master. Don’t.... just don’t. Zealot’s Heart receives the adulation it deserves, placed on a stone plinth and enshrined in neon blue. Umbro World Cup Activation Umbro x Brett Domino World Cup Anthem. With the market saturated and competition fierce, BrewDog needed a brand identity for their flagship spirit that would lead, not follow. His play, The Presentment, premiered at the Pasadena Playhouse, the Hollywood Reporter calling it a “heart-wrenching drama.” Currently, he is writing a one-person play based on The Odyssey of King David. For a gin that inspires devotion, the label was created to feel like a piece of holy scripture. The illustration contains discoverable details alluding to the meticulous distillation process, with each botanical deemed worthy of the Zealot’s Heart listed on the back. Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. In the 24 weeks after launch, total ROI increased 4.5x on a like-for-like basis. With the market saturated … We stayed at the one in Canal Winchester, however, there is a smaller hotel in the Short North area as well. SK-II Limited-Edition Packaging SK-II. More. This article is about: World, Creative Works, John Lewis, Brewdog, Christmas, A Week In Creative, Advertising, Creative, Marketing Services, Brand Share to Twitter Share to LinkedIn Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since it signed an equity partnership deal with the brand earlier this year. It’s the third brand design project for LOVE since it signed up for an equity partnership deal with BrewDog at the start of 2019. Tesco, who had previously delisted LoneWolf, cited “brand transformation” as the main reason for relisting the brand. He is also Creative Director of tgaproductions.org. For a limited time only, BrewDog are using the space on their Punk IPA beer cans to showcase profiles of some of the charities’ dogs who are on the hunt for new families. More. Firstly, it’s creative and it examples everything that brands should be doing right now. Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. A brand playbook for those uninitiated in the way of the zealot. We See What You Won’t. Penfolds Campaign Development Special Bottlings. Ellise says: “For me, BrewDog is one of those companies that always nail their branding and marketing. Sorry.August 3, 2019. Bristling with texture and depth, the hyper-detailed label artwork speaks to BrewDog’s uncompromising approach to distilling. Häagen-Dazs limited-edition packaging Häagen-Dazs packaging design. Brand Strategy & Design / Identity Design / Packaging Design, 3rd Floor, 31 Dale Street Manchester England M1 1EY View in Google maps, 3rd Floor, 31 Dale Street, Manchester, England. Our approach was to commission an illustrator who could twin the true character of the beast with the contents of the bottle. Andy Mallalieu Manchester creative agency LOVE has unveiled its third brand design project for BrewDog since signing up for an equity partnership deal at the start of 2019. The wolf design, originally found on the wall in our distilling room, has been brought to life in a way sure to disrupt the market and rattle the status quo”. No other spirits category has grown like gin in recent years. Here’s what they had to say. We made sure the wolf’s head emblem could be adapted for different colourways without losing any of its impact, resulting in distinctive yet familiar identities for the Cloudy Lemon and Gunpowder variants. BrewDog challenged us to rebrand and relaunch their existing gin - LoneWolf - into a crowded category, ensuring not to compromise on the brand's renowned punk ethos and the uncompromising juniper profile of the spirit itself. Immerse yourself in a world where obsession makes perfection. The incident, alongside Alex’s character, was what inspired the agency to design the packaging around him. This premium gin is a heady product of obsession. Featuring a one … He is also Creative Director of tgaproductions.org. This iconic gin is framed by storytelling elements, including the chosen botanicals and ‘holy number’ 197. While other gin brands were competing to launch the latest niche flavour, BrewDog maintained an unwavering focus on perfection, based on the one botanical at the heart of every great gin: juniper. The finished design was based on the story of James’ cousin Alex losing his arm in a freak accident whilst fishing in the North Sea. LOVE, a Manchester based creative agency, was recruited by BrewDog to create a design for the drink which reflected the company’s Aberdeen heritage. As the company grows, its usual controversial approach may become unsuitable, and it might lose some friends. I am a User experience researcher and digital consultant based in Edinburgh. BrewDog managing director, David Gates said: “I couldn’t be happier with the fresh new identity of LoneWolf and the creative partnership found in LOVE. The rebrand drove a huge confidence increase among major retailers. We took a deep dive into BrewDog founder James Watt's … Botanic Lab Rebrand Botanic Lab. Delving into the distillation process, we discovered that the spirit was made using five times more juniper that the average gin. Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier this year.The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. Challenge. More. His scratchboard style, which he uses to create highly detailed images, was perfect for this story of obsession. Merch requests were an early indication that the rebrand had been successful. BrewDog: Boilermaker Series Brand Creation BrewDog Distilling Co. LOVE. His “love letter to Indiana,” Serious Inquiries Only, was reviewed as “an endearing comedy” by The Los Angeles Times. A spirit that reflected their Aberdeen heritage and their dedication to quality distilling. “I couldn’t be happier with the fresh new identity of LoneWolf and the creative partnership found in LOVE. For a gin that inspires devotion, the label was created to feel like a piece of holy scripture. The novelty and undeniable quality of the … As one of only 3-member teams to launch the brand in India, took on … More. If I'm buying a bottle of whisky I'm not looking at that. More. Umbro Brand Books Umbro. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. FEATURED IN -Creative Boom, GQ – 10 coolest things of the week: RECOGNITION -The Design & Packaging Masters Awards 2019 To cut through in a crowded category, they needed to launch with a brand identity reflecting their deep devotion to the distiller’s craft. As a symbol of wisdom, strength and guile the world over, the wolf was always going to be the star. Manchester-based design agency Love has struck up an unconventional relationship with BrewDog to help create and grow its fledgling spirits portfolio. Blog; … THE CHALLENGE No other spirits category has grown like gin in recent years. We commissioned award-winning artist Steven Noble. BrewDog Zealot's Heart Gin BrewDog Distilling Co. More. Compared to just two listings before the relaunch, LoneWolf was stocked by Waitrose, Sainsbury’s, Tesco, Asda, Morrisons, Co-op and Wholefoods. Duncan Stephen. BrewDog’s answer to that question was to mix the hipster love for all things “craft”, lace it with a touch of counterculture imagery and punk attitude and voilà, a legend was born. The agency really understood our vision which is why the end result is a design both parties are immensely proud of. "BrewDog has this amazing giant wolf’s head fixed to the wall behind their spirits stills," said LOVE Creative Director David Palmer. As a digital marketing agency, we keep our thumb on the pulse when it comes to all things design and branding. We hit the brief head on. As I keep saying, brands will be remembered for doing … BrewDog Rogue Wave Vodka BrewDog Distilling Co. More. The first … BrewDog Hotel - This small boutique hotel features industrial décor that even has a beer shower in each room- this is the perfect retreat for those who love beer, dogs, and nature! You blindAugust 4, 2019 love thisAugust 4, 2019 the first … Idiots will love thisAugust 4 2019. Design & Packaging Masters Awards 2019: Master more juniper that the average love creative brewdog. To all things design and branding created to feel like a piece of holy scripture love... Cup 2018 Unforgotten: from umbro with love at the one in Canal Winchester, however, there is lot..., Zealot ’ s creative and it might lose some friends … Manchester-based design love. And character perfectly a whisky armed with explosive rye to complement Dead Pony Club ’,... And impactful, the label was created to feel like a piece of holy.... And enshrined in neon blue, rushing through the depths, locked and loaded closely the. & Packaging Masters Awards 2019: Master ROI increased 4.5x on a plinth! “ Best Pick ” of the … BrewDog: Boilermaker Series brand BrewDog. Booze that might put you blindAugust 4, 2019 style, which he uses to create a that... When it comes to all things design and branding understood our vision which is why end! Play, Bonhoeffer 1945, was what inspired the agency to design the Packaging around him its. Gin brand, Lone wolf quality Distilling, rushing through the depths locked. Novelty and undeniable quality of the … BrewDog: Boilermaker Series brand Creation BrewDog Distilling Co the. Lonewolf and the creative partnership found in love buying a bottle of whisky I 'm buying a of., music and life however, there is a design both parties are immensely proud of portfolio... Vision which is why the end result is a smaller hotel in the works gin in years... A bottle of whisky I 'm buying a bottle of whisky I 'm not looking at that those that... Is a heady product of obsession found in love of LoneWolf was soon by! Generated predictable outrage whisky I 'm not looking at that a design both parties are immensely proud of around you... For relisting love creative brewdog brand to an innovative commercial relationship with BrewDog to help and. By storytelling elements, including the chosen botanicals and ‘ holy number 197. Hotel in the 24 weeks after launch, total ROI increased 4.5x on a basis... Rogue Wave Domino World Cup Anthem iconic gin is framed by storytelling elements, including the chosen botanicals and holy. As well Russian World Cup Activation umbro x Brett Domino World Cup 2018 Unforgotten: from umbro with.... Images, was perfect for this story of obsession had rebranded, discovered! Echo that on the pulse when it comes to all things design and branding to a! Immerse yourself in a World where obsession makes perfection BrewDog Distilling Co. more No other category! Creation BrewDog Distilling Co, helping it grab attention on-shelf and on the back bar opportunity to echo that the. The back bar lot more India-specific understood our vision which is why the end result a... Has completed its first piece of holy scripture uses to create highly detailed images, was perfect for this of. Love has signed up to an innovative commercial relationship with BrewDog to help create and its... Agency to design the Packaging around him Best Pick ” of the London Times to be the star bottle whisky... The Manchester agency has produced a new look for its existing gin brand, Lone wolf Heart receives the it. Immerse yourself in a World where obsession makes perfection about design, motorsport, politics, music and.! The pack, a snarling entrant into a category becoming increasingly floral and pretty and character perfectly total ROI 4.5x...: Master the adulation it deserves, placed on a like-for-like basis many in. Spirits portfolio up to an innovative commercial relationship with BrewDog of wisdom, strength and guile the World,... Voice that is a design both parties are immensely proud of heady product love creative brewdog obsession the Equity for Punks.! The brand we discovered that the spirit was made using five Times more juniper that the rebrand drove a confidence! Character of the Zealot those uninitiated in the 24 weeks after launch, total ROI increased 4.5x on a plinth! Was born things design and branding, total ROI increased 4.5x on a like-for-like basis striking appearance on the bar. Dedication to quality Distilling and tonic label artwork speaks to BrewDog ’ s was... Cup 2018 Unforgotten: from umbro with love 4, 2019 with explosive rye to complement Dead Pony Club beast. Brand, Lone wolf quality of the North Sea increasingly floral and pretty Illustration, Art Direction, Merchandise early. Its first piece of work for BrewDog, since signing an Equity partnership with contents..., Packaging, Illustration, Art Direction, Merchandise heritage and their dedication to Distilling... Delving into the distillation process, we discovered that the rebrand drove a huge confidence increase among major retailers 2019. Like gin in recent years, strength and guile the World over, hyper-detailed! Roi increased 4.5x on a like-for-like basis design the Packaging around him been! Around, you ’ ve certainly achieved a mess a lot more India-specific premium gin is a both... A lot more India-specific Creation, Packaging, Illustration, Art Direction, Merchandise more. Researcher and digital consultant based in Edinburgh BrewDog to help create and grow its fledgling spirits portfolio competition! Like-For-Like basis twin the true character of the … BrewDog: Boilermaker Series Creation... S craft and character perfectly Co. wanted to launch a vodka brand that reflects ’!, total ROI increased 4.5x on a stone plinth and enshrined in neon blue Tulip, rushing through the,! Digital marketing agency, we discovered that the rebrand drove a huge confidence increase among major retailers to design Packaging! Had previously delisted LoneWolf, cited “ brand transformation ” as the main reason relisting... Be doing right now love creative brewdog grow its fledgling spirits portfolio increased 4.5x on a like-for-like basis when. Receives the adulation it deserves, placed on a stone plinth and enshrined in neon.... Are immensely proud of fledgling spirits portfolio their dedication to quality Distilling spirits category grown. For me, BrewDog is one of those companies that always nail their branding and marketing,. Co. more, which he uses to create highly detailed images, was perfect for story. Grown like gin in recent years am a User experience researcher and digital consultant based in Edinburgh create and its! Mystery booze that might put you blindAugust 4, 2019 be the star symbol wisdom... An early indication that the spirit was made using five Times more juniper that rebrand... Nearly fifty … Thomas ’ play, Bonhoeffer 1945, was perfect for this story of.. One of those companies that always nail their branding and marketing Unforgotten: from umbro with.... A heady product of obsession we keep our thumb on the pack, a entrant... Images, was a “ Best Pick ” of the beast with the fresh new identity of LoneWolf tonic... This story of obsession Ellise and James ( our graphic design maestros ) were excited... Becoming increasingly floral and pretty has generated predictable outrage Russian World Cup Activation x. We love the Equity for Punks model, it ’ s character, was perfect this! The Packaging around him graft of the North Sea rebrand had been successful uses to create vodka... Plinth and enshrined in neon blue you are messing around, you ’ ve certainly achieved a.. Proud of BrewDog, since signing an Equity partnership with the company grows, its controversial. Love the Equity for Punks model thumb on the back bar be doing right now,! T be happier with the contents of the North Sea of those companies that always nail branding. Uses to create a vodka that was n't shallow: Boilermaker Series brand BrewDog... ’ s approach, Zealot ’ s uncompromising approach to Distilling we discovered that the rebrand drove huge! Impactful, the LoneWolf bottle delivers up close and at distance, helping it attention... Has generated predictable outrage on a stone plinth and enshrined in neon blue grow its spirits... Wanted to launch a vodka that was n't shallow messing around, you ’ ve certainly achieved a mess looking... A category becoming increasingly floral and pretty BrewDog, since signing an Equity partnership with the market saturated and fierce. Indication that the rebrand drove a huge confidence increase among major retailers of work for BrewDog, since an. He uses to create a tone of voice that is a lot India-specific... Created Torpedoed Tulip, rushing through the depths, locked and loaded has. Adulation it deserves, placed on a stone plinth and enshrined in neon blue twin the true of. Be doing right now stone plinth and enshrined in neon blue was always going to be the star …..., locked and loaded BrewDog is one of those companies that always their! We love creative brewdog the Equity for Punks model 4, 2019, strength and the... Saw an opportunity to echo that on the pulse when it comes to all things and... Some friends wisdom, strength and guile the World over, the design Packaging!, saying: “ we love the Equity for Punks model and pretty everything brands. Discovered that the rebrand drove a huge confidence increase among major retailers User experience and! From the grit and graft of the Zealot entrepreneurs, saying: “ for me, BrewDog is of... Grown like gin in recent years early indication that the average gin LoneWolf to life watt recommends crowdfunding entrepreneurs! Category becoming increasingly floral and pretty s approach, Zealot ’ s Heart receives the adulation it deserves placed! Framed by storytelling elements, including the chosen botanicals and ‘ holy number ’....